Known primarily as LukeDidThat, Luke West gained prominence through his YouTube channel, which boasts over 20 million subscribers and over 8.1 billion total views. He’s best known for his spicy food challenges, ASMR videos, and extreme culinary feats that include consuming hot peppers, ramen and sour beverages. His videos are simple but always a big hit, incredibly bingeable and perfect for spicy food lovers.

Joelle Mardinian is a Beirut-born, London-raised beauty icon, television host and philanthropist who built the thriving Joelle Group. She launched luxury salons (Maison de Joelle), a cosmetic clinic (Clinica Joelle), skincare line (Joelle Paris), and the EyeCandy contact lens brand. She’s best known for hosting the long‑running makeover show Joelle on MBC1, earning her a huge regional following. As a self-made entrepreneur, TV personality, and mother, Joelle inspires millions across the Arab world.

Nita Shilimkar is an Indian content creator, dancer, and social media influencer known for her engaging videos across Instagram and Youtube. Born in Mumbai, she began her career as a background dancer in Bollywood and Marathi films. Her infectious energy and relatable content, including lip-syncs, dance and makeup routines, have earned her millions of followers. In 2023, she was honored with the Lokmat Most Stylish Content Creator Award.

Former NFL wide receiver turned motivational speaker, Trent Shelton is also an author and the founder of RehabTime, a nonprofit organization for positive change that offers resources, support and inspiration for those seeking personal transformation. After his football career ended, he turned to YouTube, sharing videos on his personal growth under the hashtag #RehabTime. He quickly amassed a global following, today reaching over 60 million people weekly through his content. Shelton also hosts the popular Straight Up! podcast, in which he offers practical advice on personal development and resilience.

Jumana Abdu Rahman is an Indian actress, model, and internet personality, raised in Abu Dhabi. A law graduate from Middlesex University Dubai, she rose to fame on Instagram and TikTok before launching her successful YouTube channel in 2017. She has appeared in Indian and Arabic films such as Aanaparambile World Cup and Ghanoom the Billionaire, and starred in hit music videos—including the viral “GOAT” with Sidhu Moosewala. Jumana has delivered TEDx talks, worked in Bahraini cinema, and served as a brand ambassador for Dubai Tourism. As the second celebrity to appear on the Burj Khalifa, she stands among the UAE’s most prominent digital icons.

In 2019, Iain Ward, otherwise known as The King of Chemo, was diagnosed with Stage 3 brain cancer and given 5 years to live. He saw past his diagnosis and decided to dedicate all the time he had left to achieving something worthwhile. He started his journey to breaking the world record for the most money raised for charity by running a marathon. The Dublin-born, London-based athlete has completed numerous marathons while undergoing treatment. Through his innovative way of raising funds through social media, Ward demonstrates that those with medical conditions are not defined by their diagnosis.

Rochelle Stewart is a content creator, wife and mother of three who is known online as @operation_niki, and for her practical lifestyle and cleaning content. Rochelle shares relatable insights on cleaning, cooking, organization and self-care. Since posting her first TikTok in 2020 and going viral for her very thorough cleaning routines and restock videos, she’s grown an audience of millions, who all tune in for her tips and product recommendations to simplify daily life. Rochelle’s content resonates particularly with those seeking balance and joy in their routines.

Canadian social media personality Eric Struk, rose to fame on TikTok posting skits before expanding to YouTube. He’s now known for his challenge videos and airline vlogs, but also dabbles in content involving gaming, comedic dubbing and relationship-focused skits that have garnered millions of views across platforms. With a background in videography and photography, Struk has collaborated with large brands like Etihad Airways and Qatar Airways, and spoken at major tech conferences including Web Summit.

Professional biohazard cleaner and content creator Biggie Clean is best known for his engaging videos that demystify the crime scene cleanup industry. He offers his viewers an inside look into the challenges and realities of his unique profession. His content blends education with entertainment, providing informative yet approachable insights into the world of biohazard and hoarding cleanup. His work also sheds light on the importance of both physical and mental health, raising awareness and inspiring an audience of millions along the way

Jessica Woo, also known as the Bento Box Queen, went viral after posting videos of her assembling simple, yet strikingly beautiful DIY bento-style lunches with a mom’s loving touch. Since then, she has grown a community of bento-box lovers who enjoy all her content, that ranges from cooking and lunch videos, to DIY ideas, family fun, beauty and lifestyle. Jessica has also collaborated and partnered with several big brands like McDonald’s, Google and Netflix as one of the top TikTok food talents to follow. In 2024 she published a cookbook with all her viral recipes and loads more to inspire anyone’s inner homecook.

Miss Garg is a beauty and lifestyle creator best known for her simple-yet-stunning makeup and hair guides. With a strong presence across YouTube and Snapchat, she engages millions of viewers with her approachable hair tutorials, makeup hacks, and everyday beauty tips. Her content spans from easy party looks to viral beauty hacks. Always grounded in charm and authenticity, Miss Garg turns daily routines into playful, relatable inspiration for her devoted audience.

Calema is a globally known music duo composed of brothers António and Fradique Mendes Ferreira from São Tomé and Príncipe. Based in Portugal, they blend African rhythms with pop and R&B, creating their distinctive and emotional sound. Singing primarily in Portuguese, but with a sprinkle of English lyrics, they are a hit across Lusophone countries and beyond for their heartfelt lyrics and smooth harmonies. The brothers have amassed millions of views on their popular music videos over the years, winning awards such as the PLAY – Portuguese Music Awards for Best Group in 2023 and 2024, and solidifying their place in the contemporary Afro-pop scene. Click to view magazine.

Yola Araújo is considered one of the most famous names in Angolan music, having released several successful albums as one of the biggest hitmakers on the market. She started her career in 1997 as a backup singer for other artists, before launching her solo career in 2001 with the album “Sensual”. She has since won numerous awards, including the Best Female Artist from Portuguese-speaking African countries (PALOPS) at the 2018 African Entertainment Awards in the U.S. Yola also involves herself in philanthropic work, regularly contributing to the fight against malaria and HIV/AIDS in Angola.

Funky Matas, born Juan Matas, is a Venezuelan tattoo artist and social media influencer renowned for his world record of having over 225 celebrity signatures tattooed on his back. What began as a unique project with his friends and family, grew to include celebrities like Will Smith, Stan Lee and Jackie Chan. Funky is also known for his daring content, such as when he climbed the Hollywood sign or tattooed himself while skydiving. He has also appeared in the Red Hot Chili Peppers’ “Tell Me Baby” music video and a number of talk shows like the Kelly Clarkson Show, in which she tattooed her name on his back.

Beauty influencer and lifestyle vlogger Alexandra Beth is based in the U.S. and known best by her channel name AlexandrasGirlyTalk. She launched her YouTube channel in 2010, gaining popularity with content that includes makeup tutorials, skincare routines, DIY projects, and fashion advice. With over 3.6 million subscribers, Alexandra has built a reputation for her approachable and relatable style. Her content aims to inspire confidence and self-esteem, especially among young women.

Bushcrafter, outdoorsman, and YouTube creator Zachary Fowler is a Vermont native who moved to coastal Maine to become a wooden boat builder. Although building classic wooden boats was a passion and skill, Zach’s real love was always for the outdoors. He proved this when he applied for and won History channel’s “Alone” show, where he survived for 87 days in Patagonia, catching and cooking 63 fish and 2 birds. After surviving and winning the show Fowler chose to start his own YouTube channel where he could reach an audience and share his creativity and adventures.

Also known as “That Ab Guy”, Darien Johnson is a fitness influencer, instructor and content creator known best for his viral Instagram posts. He shares his crazy workout routines, health tips and guidance, and is always thinking outside the box. His creative ab workouts and calisthenics led to his iconic nickname, and as a former football player for New Mexico State Univ from 2010 to 2013, his background in fitness is extensive. Millions keep up with his content, not only for his expertise but also to be left amazed at a lot of his do-not-try-at-home tricks.

A former Formula 1 test driver Dani Clos Álvarez is now a Spain-based content creator. He began his racing career in karting, progressing through various single-seater categories. In 2012, he served as a test driver for the HRT F1 Team. Transitioning to digital content, Dani now shares his passion for cars, luxury, and travel across his widely-followed platforms, inspiring others through his active lifestyle.

Emily Jade Bispo is a Canadian content creator and body acceptance advocate. She began her digital journey in 2018 on TikTok, where she initially gained popularity with lip-sync and dance videos. Over time, Emily shifted her focus to promoting self-love, body positivity, and mental health awareness. Her content resonates with a diverse audience, inspiring individuals to embrace their authentic selves. With a growing presence on TikTok, Instagram, and YouTube, Emily continues to empower and uplift her followers through relatable and inclusive content.

A prominent Angolan hip-hop artist, Kelson Most Wanted is renowned for blending traditional African rhythms with contemporary rap. His music can be characterized by its poignant lyrics and dynamic beats, resonating with a global audience. He is considered the most listened to new generation artist in Angola on Spotify and was the 4th most listened to artist in the country in 2021. His many chart-topping hits and awards have underscored his talent and status as one of the best new school rappers out there.